Cheryl Cole New Make Up Advertisement.

It’s easy to forget that Cheryl Cole once harboured a taste for tracksuits and gold hoop earrings.

Tapping into her haute couture gene, the Geordie looks simply stunning in the new L’Oréal advert.

In the French brand’s new False Lash Telescopic campaign, the 28-year-old is seen fluttering her eyelashes and offering her most seductive pout during a photoshoot shot by Rankin.